The Bona website redesign and CMS migration modernized an outdated platform into a global, user-friendly hub. The project addressed usability issues, confusing navigation, and dated visuals by introducing advanced UX strategies, clean design, and modern technologies. The result is a seamless, visually engaging site that highlights Bona’s premium flooring solutions while reflecting the brand’s values of innovation, quality, and sustainability. Designed to serve both homeowners and professionals, the new platform strengthens user engagement, aligns with business goals, and positions Bona for future growth.
Bona®
Lifestyle, Home Renovation, e-Commerce Goods
Malmö, Sweden
Englewood, CO, U.S.A
CMS Strategy, Digital Marketing, Web Design, UX Design
Creative Director, Campaign Strategy, Digital Strategy, UX/UI
The redesigned site creates an engaging experience that builds stronger connections and delivers measurable results. Improvements like better search and a streamlined structure enhance both performance and design, adding real value for users and the business.
Bona faced significant roadblocks in its digital strategy, from outdated design to fragmented user journeys. These challenges presented a golden opportunity to rethink and rebuild—a chance to create a platform that not only rectifies past hurdles but sets a bold precedent for the future.
For pet parents, fur and mess come with the territory—but with the Bona Pet System, cleaning becomes a breeze. Our revamped campaign elevated Bona’s Pet System from a cleaning product to a trusted companion for all pet owners. Combining engaging visuals with a refined content strategy, we created a vibrant microsite, educational videos, and precise digital targeting that introduced customers to a pet-safe, eco-friendly cleaning solution that works.
Bona, renowned for premium floor care, tasked us with promoting their refreshed Pet System while increasing sales and building deep brand loyalty. We needed to drive awareness and showcase its effectiveness while connecting with a deeply passionate audience. Success meant improving sales, increasing engagement, and building the Pet System’s recognition as a pet-friendly, premium solution.
Focused on what pet owners care about most—safety, sustainability, and reliability—we radiated these values through every touchpoint of the campaign. We developed a dynamic, user-friendly landing page enriched with bold creative assets and amplified it with a strategic mix of digital advertising, social media activation, and organic SEO strategies. Retargeting efforts kept the campaign top-of-mind, while companion content educated users and boosted traffic and sales through retailer partners.
By redefining what pet owners expect from floor cleaning, we created a campaign that paws-itively transformed perception and performance.
When a mop becomes more than just a cleaning tool, it’s a floor-cleaning revolution. The Bona Microfiber Mop campaign spotlighted its unbeatable flexibility and effectiveness, proving it’s the only mop you’ll ever need. Our campaign brought life to this household essential with imaginative motion graphics, sleek web design upgrades, and a strong digital marketing push aimed at modern consumers seeking practical, eco-friendly solutions.
Bona wanted to breathe new life into its often-overlooked Microfiber Mop. Tasked with building brand admiration, increasing visibility, and driving sales, we needed to innovate the way people think about mopping. With cleaning tools evolving, showcasing the mop’s adaptability for varied needs—from daily spills to deep cleaning—was a key priority.
We created a versatile campaign that reflected the product itself. Through commercials, social media ads, and a visually refreshed webpage, we highlighted the mop’s multi-functionality and user-friendliness. Interactive visuals pulled visitors in, while A/B tested ad creative ensured optimized audience targeting. Expanding reach through a mix of paid social, display, and video ads ensured users understood the convenience and innovation behind the Microfiber Mop.
With Bona’s Microfiber Mop, we redefined clean. The campaign left consumers understanding that versatility isn’t an upgrade; it’s a necessity.
A digital facelift brought smart solutions and dynamic storytelling to life. Highlights include refined architecture, advanced search capabilities, and accessible design standards. Each improvement works seamlessly to elevate the user experience and align with Bona’s global vision.
To overcome the identified challenges and set Bona on a trajectory for digital success, the redesign project focused on implementing targeted and innovative strategies. These solutions not only addressed existing hurdles but also introduced forward-thinking approaches.
A system-based design strategy was at the heart of the project, establishing a cohesive and streamlined approach to the website’s structure and functionality. This strategy provided a unified framework for consistent design elements, ensuring a visually polished aesthetic and seamless interaction across the digital platform. It reinforced Bona’s identity as a leader in delivering premium solutions while creating a foundation for scalable growth and adaptability in the future.
Recognizing the limitations of the outdated EPI CMS system, the redesign team migrated to the more robust and versatile Magento CMS. This new platform enabled more efficient content management processes, allowing Bona to respond dynamically to business needs. Magento’s scalability and flexibility supported powerful features, such as advanced search tools, which significantly improved both website functionality and user satisfaction.
Transforming the user experience (UX) and user interface (UI) was a crucial focus of the project. The redesign introduced modern aesthetics that reflect Bona’s forward-thinking image while emphasizing intuitive navigation. Simplified pathways and user-friendly layouts made information and product discovery easier, encouraging deeper user engagement. These updates ensured that every design decision was thoughtfully tailored to meet user expectations while consistently resonating with Bona’s innovative and sustainability-focused vision.
The website was reimagined with scalability in mind to adapt to Bona’s evolving business goals and market demands. By employing a modular, future-proof framework, the redesign ensured that new features, content, and functionality could be seamlessly implemented. This approach cemented the platform’s ability to grow alongside Bona’s global expansion while maintaining a state-of-the-art digital presence.
Each strategy worked in harmony to create a platform that was more than a website—it became a powerful tool that bridged the gap between user needs and Bona’s business objectives. From its sleek, modern design to its robust infrastructure, the redesigned platform not only solved the challenges at hand, but also delivered a vibrant, engaging user experience that drives Bona’s future digital success.
Revitalizing Bona’s digital presence has set a bold benchmark for modern, sustainable brand storytelling, delivering a platform that marries innovation with user-focused design.
The redesigned Bona website isn’t just an online upgrade—it’s a reinvention of how the brand connects with its consumers worldwide. By pairing cutting-edge technology with thoughtful user experience, the project champions Bona’s commitment to sustainability, high-quality craftsmanship, and eco-conscious solutions.
Through intuitive navigation, visually striking elements, and a seamless platform migration to Magento CMS, the new site answers user needs while driving measurable success for Bona. Improved accessibility standards, advanced geo-location features, and mobile optimization ensure every interaction reflects the brand’s premium ethos. These enhancements not only create a cohesive and engaging hub but also amplify Bona’s story of innovation and environmental leadership.
Poised for future growth, Bona’s digital transformation goes beyond design—it provides a dynamic and scalable foundation that will continue to inspire trust and loyalty among homeowners and professionals alike. With this refreshed platform, Bona reaffirms its legacy while setting the stage for continued excellence in the floor care industry.
