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(PROJECT OVERVIEW)
Bringing Modern Elegance to a Historic Boulevard
Read Time: 5 Minutes (Approx.)
When tradition meets forward-thinking innovation, the result is nothing short of extraordinary. For AC Hotel’s grand debut on the iconic Wilshire Blvd, I was privileged with the opportunity to proudly collaborated with Consensus Inc. to craft a campaign that mirrored the sophistication and elegance of the hotel itself. This project was more than just a remodel—it was a celebration of European-inspired charm, contemporary design, and the vibrant community it aimed to energize.
At the heart of this campaign was a custom-built microsite featuring a cutting-edge interactive 360º viewer. This engaging digital experience gave visitors an immersive preview of the hotel’s sleek guest rooms and top-tier amenities. By blending digital innovation with the hotel’s timeless aesthetic, the microsite perfectly encapsulated AC Hotel’s mission while igniting excitement among the local audience.
Our expertly crafted messaging amplified the potential for economic and social growth, enabling us to activate community members and galvanize their support for the project. This campaign wasn’t just about a remodel; it was about creating a ripple effect on the local economy and transforming Wilshire Blvd into a hub for forward-thinking professionals.
(PROJECT DETAILS)
Client:
AC Hotel | Concensus, Inc.
Website:
Industry:
Hotel and Hospitality
Headquarters:
Los Angeles, CA, U.S.A
Project Type:
Creative Direction, Web Design
(The Challenge)
Creating a Digital Experience that Showcases More than Remodel
AC Hotel needed a website that would go beyond offering information; it had to immerse users in the promise of the remodel. The microsite needed to highlight the hotel’s European-inspired design, market its appeal to modern entrepreneurs, and foster local community support. The goal was to marry aesthetics with function, making the site a hub for engagement and a showcase of the remodel’s broader impact on Wilshire Blvd.
(THE SOLUTION)
An Immersive, Marketable Microsite Built for Community Connection
I took this challenge head-on by designing and supporting development with a microsite that connected users with AC Hotel’s values. Creativity, user engagement, and seamless functionality were at the forefront of this project.
Creative Design
Our design approach emphasized AC Hotel’s blend of classic European modernism and sleek innovation. We created visuals that mirrored the hotel’s aesthetic—minimalist yet striking, luxurious yet approachable. These graphics and layouts ensured that every digital interaction felt like an extension of the hotel’s experience.
Web Design & Development
Built on WordPress, the microsite was designed for seamless usability and scalability. Its clean interface guided users effortlessly through features like an interactive 360º viewer, which allowed virtual exploration of the hotel’s luxurious rooms, curated amenities, and thoughtful design. This immersive element gave visitors a taste of what to expect while keeping them engaged.
Community-Focused Messaging
Every element of the microsite reflected the broader campaign’s goal of community engagement. Through strategic storytelling and design, we emphasized the remodel’s promise of economic growth, elevated business opportunities, and a renewed spirit for Wilshire Blvd. The microsite became a platform to connect with locals and position AC Hotel as a vital part of the neighborhood’s revitalization.
Tools & Technologies
- WordPress: The foundation for a dynamic, user-friendly digital presence.
- Adobe Suite: To craft polished, upscale visuals that matched the hotel’s elevated aesthetic.
- 360 Viewer Technology: An interactive, immersive tool that brought the hotel experience to life online.
(Key Contributions)
Shaping Success Through Design, Digital Innovation, and Community Engagement
The transformation of Turnkey Intelligence’s digital presence delivered outstanding results, firmly establishing the brand as a modern leader in sports intelligence. The redesign, which seamlessly integrated MarketCast’s branding and leveraged dynamic visuals, achieved measurable success across key metrics:
- Creative Direction: Highlighted AC Hotel’s upscale appeal through sophisticated, targeted messaging.
- Website Design: Developed an intuitive microsite with an interactive 360º viewer to immerse audiences in the hotel experience.
- Community Engagement: Established a narrative that energized local support, showcasing the remodel’s broader impact on the neighborhood.
(Closing Reflection)
A Microsite that Ignited Excitement and Transformed Perception
The result was more than just a website—it was a critical campaign asset that communicated AC Hotel’s vision to a diverse audience. By combining innovative web development, sleek design, and compelling storytelling, the microsite became a vital tool for revitalizing not just Wilshire Blvd, but the very idea of what a hotel remodel could achieve. Users were captivated by the microsite’s immersive features, while the storytelling fostered trust and enthusiasm among community members.
- Enhanced Marketability: The microsite positioned AC Hotel as both a luxury experience and a community-driven project, appealing to travelers and locals alike.
- Community Engagement: The emphasis on local benefits drove a sense of shared ownership, ensuring widespread support for the remodel.
- Digital Innovation: The 360 degree viewer tool set a new standard for showcasing spaces, offering a memorable and interactive user experience.
