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(PROJECT OVERVIEW)
A Digital Makeover to Match Bona’s Timeless Craftsmanship
Read Time: 8 Minutes (Approx.)
The Bona website redesign and CMS Migration project represents a strategic leap in revitalizing an outdated platform into a modern, intuitive, and engaging hub for global users. With an unwavering commitment to innovation, quality, and sustainability, Bona sought to create a digital environment that not only highlights their premium flooring solutions but also delivers an exceptional experience to diverse audiences worldwide.
The redesigned website is the result of a comprehensive effort to address previous challenges such as limited usability, confusing navigation, and outdated aesthetics. By employing advanced UX strategies, sleek design principles, and cutting-edge technologies, the project created a seamless and visually compelling platform that speaks to Bona’s position as a global leader.
This transformation goes beyond enhancing user engagement; it celebrates the values at the heart of Bona’s brand. The new platform reflects their dedication to inspiring and empowering customers, whether they’re homeowners seeking solutions or professionals managing large-scale facilities. The result is a digital space that effectively bridges the gap between user needs and Bona’s business objectives, while embodying a forward-thinking vision for future growth and engaging design.
(PROJECT DETAILS)
Client:
Bona AB
Website:
Industry:
Lifestyle, Home Renovation, e-Commerce Goods
Headquarters:
- Malmö, Sweden
- Englewood, CO, U.S.A
Project Type:
CMS Strategy, Digital Marketing, Web Design, UX Design
(PROJECT ACHIEVEMENTS)
Elevating Every User Interactions
The results speak volumes—an engaging digital experience that drives deeper connections and measurable success. Every enhancement delivers value, from advancing search functionality to optimizing the structure, creating a site that’s as impressive in performance as it is in design.
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(CHALLENGES AND OPPORTUNITIES)
Turning Digital Hurdles into Stepping Stones
Bona faced significant roadblocks in its digital strategy, from outdated design to fragmented user journeys. These challenges presented a golden opportunity to rethink and rebuild—a chance to create a platform that not only rectifies past hurdles but sets a bold precedent for the future.
Key Challenges
- Outdated UX/UI: Navigation was frustrating; the website failed to engage users or meet modern design standards.
- CMS Limitations: The older EPI platform restricted updates and lacked scalability for growing business needs.
- Brand Misalignment: The site didn’t reflect Bona’s core values of innovation and environmental leadership.
- Limited Functionality: Key features like advanced search and organized navigation were missing, frustrating user journeys.
- Lacking Branding and Design: Bona’s lackluster branding was decreasing user engagements and product interest.
(THE SOLUTION)
Crafting a Future-Ready Platform
- Platform Migration: Shifted from EPI Server to Magento CMS for adaptability, enhanced performance, and efficient content management.
- Refined Structure: Introduced streamlined navigation with a system-based design strategy for a cleaner, easier user experience.
- Enhanced Features:
- Smart Search: Faster, precise product discovery.
- WCAG 2.1 Accessibility: Inclusive design standards for universal usability.
- SEO & Mobile Optimization: Improved on-the-go experiences and search visibility.
- Brand Alignment: Bold, modern visuals and storytelling to spotlight Bona’s eco-conscious ethos.
- Scalability: Modular systems to support future features and growth goals.
(CAMPAIGNS)
Campaigns That Elevate Bona's Commitment to Excellence
(2023 CAMPAIGN: THE BONA PET SYSTEM)
Purrfectly Paw-safe Cleaning: Bona’s Pet System for Homes That Shine
For pet parents, fur and mess come with the territory—but with the Bona Pet System, cleaning becomes a breeze. Our revamped campaign elevated Bona’s Pet System from a cleaning product to a trusted companion for all pet owners. Combining engaging visuals with a refined content strategy, we created a vibrant microsite, educational videos, and precise digital targeting that introduced customers to a pet-safe, eco-friendly cleaning solution that works.
Campaign Video
Video Copyright © Bona | Video editing credit and motion graphics by David Keyes
Campaign Challenge
Bona, renowned for premium floor care, tasked us with promoting their refreshed Pet System while increasing sales and building deep brand loyalty. We needed to drive awareness and showcase its effectiveness while connecting with a deeply passionate audience. Success meant improving sales, increasing engagement, and building the Pet System’s recognition as a pet-friendly, premium solution.
Campaign Strategy
Focused on what pet owners care about most—safety, sustainability, and reliability—we radiated these values through every touchpoint of the campaign. We developed a dynamic, user-friendly landing page enriched with bold creative assets and amplified it with a strategic mix of digital advertising, social media activation, and organic SEO strategies. Retargeting efforts kept the campaign top-of-mind, while companion content educated users and boosted traffic and sales through retailer partners.
Campaign Results
By redefining what pet owners expect from floor cleaning, we created a campaign that paws-itively transformed perception and performance.
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(2023 Campaign: BoNA MICROFIBER MOP)
Bonafide Versatility Unleashed: Bona Microfiber Mop's Expandable Powers
When a mop becomes more than just a cleaning tool, it’s a floor-cleaning revolution. The Bona Microfiber Mop campaign spotlighted its unbeatable flexibility and effectiveness, proving it’s the only mop you’ll ever need. Our campaign brought life to this household essential with imaginative motion graphics, sleek web design upgrades, and a strong digital marketing push aimed at modern consumers seeking practical, eco-friendly solutions.
Campaign Video
Video Copyright © Bona | Video editing credit and motion graphics by David Keyes
Campaign Challenge
Bona wanted to breathe new life into its often-overlooked Microfiber Mop. Tasked with building brand admiration, increasing visibility, and driving sales, we needed to innovate the way people think about mopping. With cleaning tools evolving, showcasing the mop’s adaptability for varied needs—from daily spills to deep cleaning—was a key priority.
Campaign Strategy
We created a versatile campaign that reflected the product itself. Through commercials, social media ads, and a visually refreshed webpage, we highlighted the mop’s multi-functionality and user-friendliness. Interactive visuals pulled visitors in, while A/B tested ad creative ensured optimized audience targeting. Expanding reach through a mix of paid social, display, and video ads ensured users understood the convenience and innovation behind the Microfiber Mop.
Campaign Results
With Bona’s Microfiber Mop, we redefined clean. The campaign left consumers understanding that versatility isn’t an upgrade; it’s a necessity.
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(KEY ENHANCEMENTS)
Smart Features and Bold Design Strategies
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A digital facelift brought smart solutions and dynamic storytelling to life. Highlights include refined architecture, advanced search capabilities, and accessible design standards. Each improvement works seamlessly to elevate the user experience and align with Bona’s global vision.
- Streamlined Architecture: A revamped structure improved navigation and overall usability.
- Enhanced Accessibility: Designed according to WCAG 2.1 standards, ensuring universal access.
- Advanced Search: Introduced smart search features that deliver precise, relevant results.
- Geo-Location Features: Enabled users to easily find nearby retailers, services, and professionals.
- Elegant UI Design: Created visually engaging storytelling spaces for products and services.
- Mobile Optimization: Developed responsive designs for seamless on-the-go access.
- Conversion-Centric Touchpoints: Integrated strategic CTAs to align with both user needs and business goals.
(All Purpose | Landing AB | 2023)
(Product Detail AB | 2023)
(Spray Mop | Landing AB | 2023)
(PROCESS AND EXECUTION)
Designing Change with Intuition, Vision, and Precision
To overcome the identified challenges and set Bona on a trajectory for digital success, the redesign project focused on implementing targeted and innovative strategies. These solutions not only addressed existing hurdles but also introduced forward-thinking approaches.
System-Based Design Strategy
A system-based design strategy was at the heart of the project, establishing a cohesive and streamlined approach to the website’s structure and functionality. This strategy provided a unified framework for consistent design elements, ensuring a visually polished aesthetic and seamless interaction across the digital platform. It reinforced Bona’s identity as a leader in delivering premium solutions while creating a foundation for scalable growth and adaptability in the future.
Tools:
- Asana for project management, organizing tasks, setting timelines, and facilitating effective communication with stakeholders
Deliverables:
- Strategic roadmap, stakeholder insights, sprint-based timeline, and clear project milestones
EPI Server > Magento CMS Migration
Recognizing the limitations of the outdated EPI CMS system, the redesign team migrated to the more robust and versatile Magento CMS. This new platform enabled more efficient content management processes, allowing Bona to respond dynamically to business needs. Magento’s scalability and flexibility supported powerful features, such as advanced search tools, which significantly improved both website functionality and user satisfaction.
Enhanced UX/UI Design
Transforming the user experience (UX) and user interface (UI) was a crucial focus of the project. The redesign introduced modern aesthetics that reflect Bona’s forward-thinking image while emphasizing intuitive navigation. Simplified pathways and user-friendly layouts made information and product discovery easier, encouraging deeper user engagement. These updates ensured that every design decision was thoughtfully tailored to meet user expectations while consistently resonating with Bona’s innovative and sustainability-focused vision.
Seamless Integration and Scalability
The website was reimagined with scalability in mind to adapt to Bona’s evolving business goals and market demands. By employing a modular, future-proof framework, the redesign ensured that new features, content, and functionality could be seamlessly implemented. This approach cemented the platform’s ability to grow alongside Bona’s global expansion while maintaining a state-of-the-art digital presence.
Outcome-Oriented Design
Each strategy worked in harmony to create a platform that was more than a website—it became a powerful tool that bridged the gap between user needs and Bona’s business objectives. From its sleek, modern design to its robust infrastructure, the redesigned platform not only solved the challenges at hand, but also delivered a vibrant, engaging user experience that drives Bona’s future digital success.
(Closing Reflection)
A Journey of Transformation that Shines with Innovation and Legacy
Revitalizing Bona’s digital presence has set a bold benchmark for modern, sustainable brand storytelling, delivering a platform that marries innovation with user-focused design.
The redesigned Bona website isn’t just an online upgrade—it’s a reinvention of how the brand connects with its consumers worldwide. By pairing cutting-edge technology with thoughtful user experience, the project champions Bona’s commitment to sustainability, high-quality craftsmanship, and eco-conscious solutions.
Through intuitive navigation, visually striking elements, and a seamless platform migration to Magento CMS, the new site answers user needs while driving measurable success for Bona. Improved accessibility standards, advanced geo-location features, and mobile optimization ensure every interaction reflects the brand’s premium ethos. These enhancements not only create a cohesive and engaging hub but also amplify Bona’s story of innovation and environmental leadership.
Poised for future growth, Bona’s digital transformation goes beyond design—it provides a dynamic and scalable foundation that will continue to inspire trust and loyalty among homeowners and professionals alike. With this refreshed platform, Bona reaffirms its legacy while setting the stage for continued excellence in the floor care industry.
