Creative Director · Los Angeles, CA
Buildingnext-generationbrand experiences
Theworlddoesn’t needmore brands.It needsbetterones.
I’m David Keyes, a Creative Director. For more than 15 years I’ve led brand, UX, and platform work for startups, challengers, and established companies that need to change. I use emerging AI tools where they help, and I judge the work by what it does for the business.
Choose your
purpose.
Four ways in: the work, what I do, where I come from, and how I think. Each one shows the thinking behind the deliverable.
Selected work
Clarity
Most design problems aren’t visual.
They’re decision problems.
I make the tradeoffs visible before anything gets drawn: who owns the call, what the user has to understand, what the system has to hold. The design gets faster and better after that.
Fortune 500s. Founders. Nonprofits.
One standard.
Big brand or first product, you get the same me. A founder shipping version one gets the same focus, the same straight talk and the same level of craft I’ve brought to Disney, Google and Amazon.
Budget has never set the ceiling on my thinking. Ambition does, and so does whether you’re ready to be the one in your category nobody else had the nerve to be.
What clients and collaborators say
What clients and collaborators say
You get the why.
Every recommendation comes with the thinking behind it, in plain language, so your team can carry the decision forward long after the project wraps.
Honest about the tradeoffs.
When there’s a safe option and a bolder one, I lay out what each costs and what each gets you. You make the call with the full picture.
The details are the work.
Small decisions add up to how people feel about a brand. I take care of them so the experience holds up in real use, at real scale.
From the journal
What I’m thinking about.
1–6 / 6
Work with me
Tell me what the market keeps overlooking about you. I’ll tell you exactly what I’d build, and why, before you spend a dollar.